In my 20 years in the sign, decal, and banner advertising business, I’ve seen vinyl advertising banners used for a myriad of different uses. They can be used for a few days (cheap advertising) and up to 10 years or more (really cheap advertising!).
One piece we made for a store across the street when we first began in business looked great 10 years later when we moved, and would probably still look good now except he purchased a new sign from us around the same time. Because the owner was on a shoestring budget, he didn’t want to use the sign cabinet to house a polycarbonate signage which was much more expensive,