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Month: September 2013

How to Design Banner Print Displays that Attract Viewers

display banner printing

Ideas when it comes to designing interior and exterior banners for maximum viewing.

Question:  Today, John M. asks “I’m designing my own banners. Do you have any advice for me on how to design banners for maximum success?

John, do I ever! I am all about good advice, particularly when designing banners or signs, both for interior and exterior usage.

The Biggest Factors

The principles are pretty much the same for designing any banner. The biggest factors are location, location, location, and size and succinctness of copy.

If you’re going to be having a big sale on say,

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Pantone Colors for Banners – Lettering Sizes for Better Viewing

Poster Print

The usage of pantone color matching for banner and poster printing, and the graphic lettering sizes to use in order to make a readable signage for better viewing.

Question:  From today’s mail bag, Joe M. has asked if we can print Pantone Matching System® (PMS) colors on banners or posters?

Joe, the answer to your question is generally “yes.” Most printing equipment today, which includes screen printing, offset printing (lithographic printing), dye sublimation fabric printing, flexographic printing, and digital printing, to name a few, are capable, some at the entry of the PMS number into the printer’s computer,

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Indoor Vs. Outdoor Banners – Print Resolution for Fabric Banners

Fabric Banner Resolution

Indoor versus outdoor banners. The resolution of the images you are to send for printing. And, the best file types to save your banner designs for printing.

Question:  Is there any difference between outdoor and indoor banners?

Generally, a banner that can be used indoors can also be used out of doors. However, there are some differences in construction that should be noted if you know that your banner is going to be used out of doors.

With an indoor banner, we generally assume that there will be very little wind to affect the banner,

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Various Types of Banners

printed banner types

The different kinds of printed banners available in the market today.

Question: How Many Different Types of Banners Are There?

Quite a few if you break some of the major categories into individual pieces. Also, some banners that were popular in past years have all but faded from the scene due to changes in technology and printing.

The main categories in existence today are PVC, or vinyl banners, and fabric banners. Both of these categories are fairly expansive, and I will not go into all the nuances of each material, but I will give a good overview of the more popular choices.

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Billboard and Mesh Banners-DPI Resolution for Banner Printing

Wide Format Vinyl Wall Banners

What are Vinyl Mesh and Billboard Banners? Plus, the recommended fabric banner printing image resolution.

Question: What are Mesh Vinyl Banners?

Mesh vinyl banners are PVC (polyvinyl chloride) or “vinyl” banners whose reinforced nylon fibers are separated and coated in a mesh pattern in order to reduce wind load on the banners.

Mesh vinyl banners allow about 10 to 15% air slippage, about two to three times what wind pockets will afford. And wind pockets are just plain unattractive, as I’ve mentioned in the past.

My opinion is that the best option is to use a solid vinyl banner material,

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