When it comes to advertising and marketing, which one should you use, retractable floor banner stand or table top roll up fabric banner?

Question: We’re debating in the marketing department at our firm whether to use a retractable floor banner stand or a table top roll up fabric banner stand – which do you think we should use?

This question is really one of preference, and it is my opinion that the message is more important than the medium, and also will depend somewhat on other graphics and advertising you have in your trade show booth as well as the size of the booth.

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