For those who have zero experience on marketing and advertising of your products and services in trade show events, this is how you can plan and design  your own trade show booth.

Question: We have never been to a trade show before. What advice do you have for trade show booths and graphics, etc?

There is a lot we can say to those who’ve never attended a trade show or purchased trade show graphics including roll up banner stands, x-banners, booth backdrops, literature displays, or table runners, but the foundation you lay before attending a trade show is the most important thing you need to focus on.

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Some insights on how you should market and advertise your business with trade show display graphics.

Question: Our marketing director read that we shouldn’t show all our product features in our advertising, or advertise all the services we offer. Do you have any insight on this?

Well, this is a bit off topic, but let me try to bring it into perspective with the type of advertising that is in our line of expertise by going even further off topic to illustrate the point that your director read about not showing all and telling all.

When I was dating many moons ago,

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