The different issues to look at when making a promotional trade display booth design.

Question: We’re considering promoting our company this fall at a trade show. What are the key issues we need to consider in designing our trade show booth?

That is a loaded question! There are so many facets to planning to promote your company at a trade show, and the trade show booth and graphics are only a portion of what you need to consider in your preparations.

If your company already has brand recognition, which is unlikely unless you’re working for a major consumer products company,

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These are the things to consider when you are budgeting for trade show booth and graphic displays.

Question:  We’re budgeting for a trade show coming up in November, and we’d like to know what percentage of our trade show budget should be spent on the trade show booth and graphics, exclusive of collateral materials.

This is a good question, and one which I think is answered best by those who study the cost of the various items that comprise a company’s trade show budget on the average. There is a PDF available that provides some average costs for attending a trade show on the average,

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The objectives to meet when employing a trade show booth at trade events and conventions, as well as opting for the better printed graphic displays.

Question:  From today’s mailbag, Fred J. asked, “What objectives are being met when I use a trade show booth and other displays at a convention?”

Fred, it’s great that you’re not a lemming heading to the trade show just because the other lemmings are. These are valid questions and deserve valid justification.

Obviously, because I sell trade show displays and graphics, I always appreciate the orders of those attending,

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