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Blog Posts Written By

Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 30 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

Criteria in Determining the Success of a Trade Show Display

Trade show Graphics
June 8th, 2023
Trade Show

How to know if a trade show booth will be a smash hit or get smashed by the competition.

Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?

It is often difficult to tell whether a trade show display or booth is good or bad without taking it as a whole. For instance, it may be an absolutely glorious visual display, but have nothing that tells you definitively why you should stop by.

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Your Goals in Going to a Trade Show or Conventions

Trade show Booths
September 21st, 2023
Trade Show

The objectives to meet when employing a trade show booth at trade events and conventions, as well as opting for the better printed graphic displays.

Question:  From today’s mailbag, Fred J. asked, “What objectives are being met when I use a trade show booth and other displays at a convention?”

Fred, it’s great that you’re not a lemming heading to the trade show just because the other lemmings are. These are valid questions and deserve valid justification.

Obviously, because I sell trade show displays and graphics, I always appreciate the orders of those attending,

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Getting the Right Type of Trade Show Displays for Your Company

Trade show Display Design
June 8th, 2023
Trade Show

The best practices to employ in order to create a trade show booth that attracts potential clients.

Question:  From the mailbag: Jerry V. asks, “We have have a trade show coming up in Las Vegas. What is the best way to purchase the right type of displays for our firm?”

Jerry, this is a good question to ask, but hopefully you’re not asking us a week before the show! While that may seem like a funny comment, you would be surprised, or maybe not that surprised, at how often clients believe we can pull rabbits out of hats when it comes to trade show displays and graphic.

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Effective Outdoor Advertising for Any Event

Feather Flag Banners
September 28th, 2023
Banners

The advertising strategies to consider when promoting your products or services at an outdoor event.

Question:  Today Al W. asks, “We are going to be attending, as a sponsor, a large 3 on 3 basketball competition. What is the most effective advertising we can provide for an outdoor event?

Thanks for the question, Al. As with any advertising, outdoor advertising will be about your headlines and content, especially offers that intrigue passersby. Where you advertise is somewhat irrelevant.

Fundamentally, as you know, even if your company has a recognized brand, it will always be a fight to stay on top.

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Pull Up or Roll Up Banner Sizes – Plus, RGB vs CMYK Printing

Roll Up Banners
June 7th, 2023
Banners

The different sizes of pull up or roll up banners. The file types for to save your designs for banner printing. And, CMYK versus RGB Color Spectrum.

Question:  In today’s mailbag, Jan asks, “I need to order some pull up or roll up banners. What sizes are available and what advice you could give me for the print file design and file type?”

Thanks for your question, Jan. There are several sizes available, from table top roll up banners to very large back wall retractable banners. Horizontal sizes range from 22 inches to 60 inches to heights of 36 inches to over 10 feet.

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Various Types of Inks Used When Printing Posters or Banners

Dyes and Inks
June 7th, 2023
Banners

The kinds of inks used and designed for banner and poster Printing.

Question: An anonymous reader asks today about the types of ink that are used for printing banners and posters?

This is a pretty broad-based question as it has less to do with what is being printed versus what type of printing is being used to print the posters and banners, although material will also have somewhat to do with the type of printing being done.

With poster printing, the type of inks being used are potentially several different types, again, depending on the printer itself.

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How to Design Banner Print Displays that Attract Viewers

display banner printing
June 7th, 2023
Banners

Ideas when it comes to designing interior and exterior banners for maximum viewing.

Question:  Today, John M. asks “I’m designing my own banners. Do you have any advice for me on how to design banners for maximum success?

John, do I ever! I am all about good advice, particularly when designing banners or signs, both for interior and exterior usage.

The Biggest Factors

The principles are pretty much the same for designing any banner. The biggest factors are location, location, location, and size and succinctness of copy.

If you’re going to be having a big sale on say,

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Pantone Colors for Banners – Lettering Sizes for Better Viewing

Poster Print
June 7th, 2023
Banners

The usage of pantone color matching for banner and poster printing, and the graphic lettering sizes to use in order to make a readable signage for better viewing.

Question:  From today’s mail bag, Joe M. has asked if we can print Pantone Matching System® (PMS) colors on banners or posters?

Joe, the answer to your question is generally “yes.” Most printing equipment today, which includes screen printing, offset printing (lithographic printing), dye sublimation fabric printing, flexographic printing, and digital printing, to name a few, are capable, some at the entry of the PMS number into the printer’s computer,

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Indoor Vs. Outdoor Banners – Print Resolution for Fabric Banners

Fabric Banner Resolution
June 6th, 2023
Banners

Indoor versus outdoor banners. The resolution of the images you are to send for printing. And, the best file types to save your banner designs for printing.

Question:  Is there any difference between outdoor and indoor banners?

Generally, a banner that can be used indoors can also be used out of doors. However, there are some differences in construction that should be noted if you know that your banner is going to be used out of doors.

With an indoor banner, we generally assume that there will be very little wind to affect the banner,

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Various Types of Banners

printed banner types
June 6th, 2023
Banners

The different kinds of printed banners available in the market today.

Question: How Many Different Types of Banners Are There?

Quite a few if you break some of the major categories into individual pieces. Also, some banners that were popular in past years have all but faded from the scene due to changes in technology and printing.

The main categories in existence today are PVC, or vinyl banners, and fabric banners. Both of these categories are fairly expansive, and I will not go into all the nuances of each material, but I will give a good overview of the more popular choices.

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