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Blog Posts Written By

Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 30 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

Billboard and Mesh Banners-DPI Resolution for Banner Printing

Wide Format Vinyl Wall Banners
June 6th, 2023
Banners

What are Vinyl Mesh and Billboard Banners? Plus, the recommended fabric banner printing image resolution.

Question: What are Mesh Vinyl Banners?

Mesh vinyl banners are PVC (polyvinyl chloride) or “vinyl” banners whose reinforced nylon fibers are separated and coated in a mesh pattern in order to reduce wind load on the banners.

Mesh vinyl banners allow about 10 to 15% air slippage, about two to three times what wind pockets will afford. And wind pockets are just plain unattractive, as I’ve mentioned in the past.

My opinion is that the best option is to use a solid vinyl banner material,

Keep Reading →

Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage
June 6th, 2023
Banners, Signs

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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Part 4: The Science of Outdoor Signs and Banners

Outdoor Signage
June 6th, 2023
Banners, Signs

How to calculate the area needed for outdoor business signs and banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one,

Keep Reading →

Part 3: The Science of Outdoor Signs and Banners

negative space sample sign
June 5th, 2023
Banners, Signs

How to calculate the negative space and copy area of Outdoor Signs to get best viewer impact.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters,

Keep Reading →

Part 2: The Science of Outdoor Signs and Banners

Making Business Signs
June 5th, 2023
Banners, Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

Keep Reading →

Part 1: The Science of Outdoor Signs and Banners

Cone Vision
June 5th, 2023
Banners, Signs

Doing effective sign advertising  – size of Letters and quantity of words in relation to traffic speed and number of Lanes.

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,

Keep Reading →

Outdoor Signs – Visibility of Letters, Amount of Copy, & Readability

wooden letters,Wood letters,dimensional letters
June 5th, 2023
Banners

The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.

Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?

This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”

It is important to know how fast traffic moves by the banner or sign on your business,

Keep Reading →

Ordering Banners Online and Materials Used for Outdoor Banners

Printing Company
June 5th, 2023
Banners

Buying printed banner displays online, and the types of materials used to make Outdoor Banners.

Question: How do I order banners online?

If you want to order banners from an online company, it is pretty simple to just google “buy banners online” or some similar phrase, and you should be able to come up with a few companies that you can order banners from online.

However, if you’re looking for a website where you can design your own banner on the website, there will be fewer of those, but most will have the ability to upload your artwork to their templates,

Keep Reading →

Using Banners Profitably For Your Business

printed banners for business
June 1st, 2023
Banners

Effective usage of printed banner displays in order to increase profits.

Question: What are some profitable ways to use banners for my business?

There are a lot of ways you can use banners profitably in your business. Let’s take a look at a few ways you can accomplish what you need to do with banners.

2 Major Types of Banners

Before I start, though, I will mention that there are two major types of banners that are used in most businesses – vinyl (PVC) and cloth, or fabric, usually polyester.

1.

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Removing Wall Decals Without Destroying Your Walls

easy to remove wall stickers
June 1st, 2023
Decals

How to remove decals from your walls without damaging the paint.

Question: What is the best way to remove a decal from my wall?

I’ve addressed this topic in the past, but it’s a good question and one I’m happy to answer again so you don’t have to try to find the answer in a past article, because, as we all know, the internet is a black hole time sucker.

First, although you didn’t specifically ask this question, let me say what I hope to be the case, and that is that you painted your own walls prior to apply the wall decals or stickers,

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