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Blog Posts Written By

Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 30 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

Purchasing Auto Dealer Decals for Your Car Dealership

car dealer decals
April 4th, 2023
Decals

First, let’s take a look at what car dealerships have available today. Auto dealer decals are available in a few different styles. Chromes are a popular low-priced option, and clear polyesters are also well-liked. Another option that can be made either as die-cut individual letters or die-cut is reflective vinyl.

Another option is the poured polyurethane decal, also known as domed graphics. Domed stickers or labels are covered with a thick, clear-poured, polyurethane coating to create a decal with visual depth. Due to their flexibility they are very popular with electronic product manufacturers as well as with car dealers.

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Metal Wall Letters: How to Purchase Metal Cast Letters Online

metal signs,Yard signs,parking signs,road signs,realtor signs,business signs,License plates,Sandwich Boards
April 4th, 2023
Signs

If your company or organization is in the market for metal wall letters of any type, it is highly likely in this decade that you’ll go shopping online for them. Everyone I know has, at some time, been ripped off by an unscrupulous company, either online or offline, or if you’re like me, both!

How to Avoid Getting Ripped Off When You Purchase Metal Cast Letters Online

Avoiding getting shafted when purchasing anything is a good idea, and if you’re purchasing any type of cast metallic signage, there are some ways that I’ve found that enable me to avoid losing money to the bad guys.

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The Bronze Plaque Sign and The Aluminum Plaque Sign

Citizen soldier bronze plaque sign
April 4th, 2023
Signs

The dictionary definition of a plaque is “a thin, flat plate or tablet of metal, porcelain, stone, etc., intended for ornament, as on a wall, or set in a piece of furniture” or as “an inscribed commemorative tablet, usually of metal [or polished marble or granite] placed on a building, monument, or the like.”

In this article, we’ll explore the bronze plaque and the aluminum plaque as memorials and signs.

The Bronze Plaque as a Historical Sign and Marker

The bronze plaque is frequently used as memorial plates for various historical or important locations.

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Carved Wood Signs – Why Wooden Carved Signs Are Best

Custom Wood Signs,beautiful signs,sandblasted wood signs,carved wood signs,wooden signs,redwood sign,cedar sign
April 3rd, 2023
Signs

No one knows exactly when the first caveman/woman carved their initials in a tree as a territorial marker, but we do know that wooden signage, along with cave drawings and papyrus and piles of stones, carved wood signs are one of the oldest types of guide markers.

Of course, they look a little better now than they did back then, we think. Of course, being what they were – wood – they didn’t last quite as long as the cave drawings or the clay tablets that the Mesopotamians used. Or the bronze signs that came later during the Greek and Roman Empire eras.

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How to Choose a Top Quality Banner Printing Shop

Printing Company
April 3rd, 2023
Banners

Back in the early 1990’s when I went into the sign printing business, all you needed was a vinyl plotter and you could open a banner printing shop. In fact, guys were making great money hanging out a banner for their stores.

One store, as a matter of fact, was a significant reason my Dad and I decided to go into this business in 1991. One frigid January morning, my Dad went to pick up some cut vinyl from a shop he did a lot of business with. It was about 8:15 a.m., and so he walked up to the glass door,

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Display Banner Printing – How They Are Printed

display banner printing
April 3rd, 2023
Banners

First off, let me define what we mean when we say “display banner printing.”

Don’t they all display something? Yes, they do, but when I am referring mainly to retail or trade show graphic displays.

Banner Printing Materials used

Generally speaking there are two basic materials used in display banner printing. The first and most common is vinyl banner. Less common, because of pricing, is the fabric banner. There are many variations of both types though which I’ll attempt to explain over the next few hundred words.

The printing can be accomplished with vinyl letters and logos through screen-printing,

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How and Where to Use Vinyl Advertising Banners

PVC Banner
April 3rd, 2023
Banners

In my 20 years in the sign, decal, and banner advertising business, I’ve seen vinyl advertising banners used for a myriad of different uses. They can be used for a few days (cheap advertising) and up to 10 years or more (really cheap advertising!).

One piece we made for a store across the street when we first began in business looked great 10 years later when we moved, and would probably still look good now except he purchased a new sign from us around the same time. Because the owner was on a shoestring budget, he didn’t want to use the sign cabinet to house a polycarbonate signage which was much more expensive,

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Outdoor Banner Printing – The 2-second Viewing Rule

Large Format Billboard Display
April 3rd, 2023
Banners

There are a few things you should know about outdoor banner printing. As I’ve sort of stated in the title, less is more in outdoor banner printing. I’ll also tell you about some of the latest developments in outdoor banner printing.

Depending on the size, and where your target audience is viewing your banner from, will determine the print quality.

Outdoor Banners – How to Most Effectively Utilize a 2-second Viewing

For instance, if you’re driving down I-45 at 75mph, you have about 2 seconds to scan a billboard. I call this the “2-second Rule.”

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Online Banner Printing – How to Purchase a Banner Online

purchase banner online
March 30th, 2023
Banners

With the initialization of the world wide web in the early 90’s, and the commercialization of the internet that followed, internet purchasing, including online banner printing, has gained incredible traction in the past 20 years. So much traction that companies have been built or failed – or both – in consequentially the grandest development in consumer buying since the advent of television and radio advertising.

It really took off in the mid-2000’s, and a few companies were responsible for the subsequent sharp declines in pricing that still exists in the market in 2011. But are consumers better off having gotten much lower pricing?

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How to Wrap a Car with a Vehicle Graphics Car Wrapping

Truck and car wrapping
March 30th, 2023
Banners, Decals, Signs

Car Wrapping. Vehicle Graphics. Wrap a car with digital visuals. No matter how you say it, it is big business.

You see them all over the town and on the freeways and highways. This is a great way to avoid – so far – taxation on your advertising. If you put a sign on your business, the tax man will charge you for licensing that sign. But if you use it with your business name and what you do, you now have a moving graphic that will advertise your business all over town, kind of like a traveling billboard.

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