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Category: Banners

Various Types of Inks Used When Printing Posters or Banners

Dyes and Inks
June 7th, 2023
Banners

The kinds of inks used and designed for banner and poster Printing.

Question: An anonymous reader asks today about the types of ink that are used for printing banners and posters?

This is a pretty broad-based question as it has less to do with what is being printed versus what type of printing is being used to print the posters and banners, although material will also have somewhat to do with the type of printing being done.

With poster printing, the type of inks being used are potentially several different types, again, depending on the printer itself.

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How to Design Banner Print Displays that Attract Viewers

display banner printing
June 7th, 2023
Banners

Ideas when it comes to designing interior and exterior banners for maximum viewing.

Question:  Today, John M. asks “I’m designing my own banners. Do you have any advice for me on how to design banners for maximum success?

John, do I ever! I am all about good advice, particularly when designing banners or signs, both for interior and exterior usage.

The Biggest Factors

The principles are pretty much the same for designing any banner. The biggest factors are location, location, location, and size and succinctness of copy.

If you’re going to be having a big sale on say,

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Pantone Colors for Banners – Lettering Sizes for Better Viewing

Poster Print
June 7th, 2023
Banners

The usage of pantone color matching for banner and poster printing, and the graphic lettering sizes to use in order to make a readable signage for better viewing.

Question:  From today’s mail bag, Joe M. has asked if we can print Pantone Matching System® (PMS) colors on banners or posters?

Joe, the answer to your question is generally “yes.” Most printing equipment today, which includes screen printing, offset printing (lithographic printing), dye sublimation fabric printing, flexographic printing, and digital printing, to name a few, are capable, some at the entry of the PMS number into the printer’s computer,

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Indoor Vs. Outdoor Banners – Print Resolution for Fabric Banners

Fabric Banner Resolution
June 6th, 2023
Banners

Indoor versus outdoor banners. The resolution of the images you are to send for printing. And, the best file types to save your banner designs for printing.

Question:  Is there any difference between outdoor and indoor banners?

Generally, a banner that can be used indoors can also be used out of doors. However, there are some differences in construction that should be noted if you know that your banner is going to be used out of doors.

With an indoor banner, we generally assume that there will be very little wind to affect the banner,

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Various Types of Banners

printed banner types
June 6th, 2023
Banners

The different kinds of printed banners available in the market today.

Question: How Many Different Types of Banners Are There?

Quite a few if you break some of the major categories into individual pieces. Also, some banners that were popular in past years have all but faded from the scene due to changes in technology and printing.

The main categories in existence today are PVC, or vinyl banners, and fabric banners. Both of these categories are fairly expansive, and I will not go into all the nuances of each material, but I will give a good overview of the more popular choices.

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Billboard and Mesh Banners-DPI Resolution for Banner Printing

Wide Format Vinyl Wall Banners
June 6th, 2023
Banners

What are Vinyl Mesh and Billboard Banners? Plus, the recommended fabric banner printing image resolution.

Question: What are Mesh Vinyl Banners?

Mesh vinyl banners are PVC (polyvinyl chloride) or “vinyl” banners whose reinforced nylon fibers are separated and coated in a mesh pattern in order to reduce wind load on the banners.

Mesh vinyl banners allow about 10 to 15% air slippage, about two to three times what wind pockets will afford. And wind pockets are just plain unattractive, as I’ve mentioned in the past.

My opinion is that the best option is to use a solid vinyl banner material,

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Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage
June 6th, 2023
Banners, Signs

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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Part 4: The Science of Outdoor Signs and Banners

Outdoor Signage
June 6th, 2023
Banners, Signs

How to calculate the area needed for outdoor business signs and banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one,

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Part 3: The Science of Outdoor Signs and Banners

negative space sample sign
June 5th, 2023
Banners, Signs

How to calculate the negative space and copy area of Outdoor Signs to get best viewer impact.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters,

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Part 2: The Science of Outdoor Signs and Banners

Making Business Signs
June 5th, 2023
Banners, Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

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