Doing effective sign advertising – size of Letters and quantity of words in relation to traffic speed and number of Lanes.
Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.
This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,