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Part 2: The Science of Outdoor Signs and Banners

Making Business Signs
June 5th, 2023
Banners, Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

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Part 1: The Science of Outdoor Signs and Banners

Cone Vision
June 5th, 2023
Banners, Signs

Doing effective sign advertising  – size of Letters and quantity of words in relation to traffic speed and number of Lanes.

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,

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Outdoor Signs – Visibility of Letters, Amount of Copy, & Readability

wooden letters,Wood letters,dimensional letters
June 5th, 2023
Banners

The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.

Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?

This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”

It is important to know how fast traffic moves by the banner or sign on your business,

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Ordering Banners Online and Materials Used for Outdoor Banners

Printing Company
June 5th, 2023
Banners

Buying printed banner displays online, and the types of materials used to make Outdoor Banners.

Question: How do I order banners online?

If you want to order banners from an online company, it is pretty simple to just google “buy banners online” or some similar phrase, and you should be able to come up with a few companies that you can order banners from online.

However, if you’re looking for a website where you can design your own banner on the website, there will be fewer of those, but most will have the ability to upload your artwork to their templates,

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Using Banners Profitably For Your Business

printed banners for business
June 1st, 2023
Banners

Effective usage of printed banner displays in order to increase profits.

Question: What are some profitable ways to use banners for my business?

There are a lot of ways you can use banners profitably in your business. Let’s take a look at a few ways you can accomplish what you need to do with banners.

2 Major Types of Banners

Before I start, though, I will mention that there are two major types of banners that are used in most businesses – vinyl (PVC) and cloth, or fabric, usually polyester.

1.

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Removing Wall Decals Without Destroying Your Walls

easy to remove wall stickers
June 1st, 2023
Decals

How to remove decals from your walls without damaging the paint.

Question: What is the best way to remove a decal from my wall?

I’ve addressed this topic in the past, but it’s a good question and one I’m happy to answer again so you don’t have to try to find the answer in a past article, because, as we all know, the internet is a black hole time sucker.

First, although you didn’t specifically ask this question, let me say what I hope to be the case, and that is that you painted your own walls prior to apply the wall decals or stickers,

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Options for Removable Double-Sided Decals and Stickers

double-sided decals
June 1st, 2023
Decals

Easy to remove two-sided sticker decals in static clings for windows and Walls.

I hear it every day…the economy sucks. There’s less money to spend on necessities. Your price is too high. Etc., etc. Etc.

Yesterday a potential client called needing removable double-sided decals. Something that could be used universally on doors, windows, and walls. A fairly reasonable request on the face of it. Except for one thing. If you’ve been in this industry for over 20 years like I have, you know that double-faced stickers can, at this time anyway, only be screen printed. (If anyone knows of a digital decal material that can be printed on both sides that has a “no shadow” blockout layer,

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How To Install Hood Decals Onto Your Car

hood decals
June 1st, 2023
Decals

The correct installation of hood decal graphics on vehicles.

Question:  Does anyone know the proper way to put a hood decal on?

Very carefully! Actually, the question should be “Did you purchase the right decal material, and if not, why not?” It is very important when dealing with large decals covering an area with multiple curvatures such as almost every part of an automobile that you use a decal material that is meant to be installed over this type of substrate.

1. Consider the type of decal you have.

If you purchased a decal made of a vinyl decal material that was intended to be installed on a flat surface such as a window or a flat sign face,

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The Best Time to Apply Window and Hood Car Decals

Hood stickers
June 1st, 2023
Decals

When to apply window and hood decals, before or after waxing the car? And, how soon can you wash or expose your car to rain after installing window decals?

Question:  Should I put a decal on the hood of my car before or after I wax it?

Yes. You can do either without any problems, although there are some who advocate stripping the car down and waxing it first because then, when you want to remove the sticker, it is not going to have an area that looks different from the waxed area where the decal came from.

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Removing Window Stickers Off a New Car, and Buying Boat Decals

boat wraps
May 31st, 2023
Decals

Taking stickers off car window effectively, and where you can buy UV/Saltwater-resistant boat decals.

Question: There are a bunch of stickers on the windows of the car I just purchased. How do I get those off without damaging my “new” car?

Glass has one big advantage to many other surfaces. You don’t necessarily need to use heat to remove decals from it. However, you can use heat if you choose to, a hair dryer on high heat or a heat gun on low heat will both suffice.

However, I’ve removed thousands of stickers and graphics from vehicle windows as well as from storefront windows or the like,

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