It has become big business to design bumper stickers and print bumper stickers.
As of 2008, the US Government estimated that there were over 255 million registered vehicles in the USA. And by my “research” driving around town for the past 20 years, I estimate that about 80-90% of those cars have graphics on the bumper or rear window. To design and press them has become a big business.
How “Design Bumper Stickers Online FREE” or “We Print Bumper Stickers FREE” Really Works
If you go online and type in “design bumper stickers” or “print bumper stickers,” you’ll come up with dozens of companies vying for your bumper sticker dollar (or pound or euro or yen or renminbi). Most firms that does the printing also does the designing, and some will do the design for free if the order size reaches a set minimum. Since it is simple, really, that’s not much of a giveaway, but these companies want to make them, so using the word “free” is one way to be able to imprint them.
In the world of decals and stickers, to printing graphics for bumpers is the low end of the press world. Kind of like digging ditches. Or print corrugated plastic signs. So the competition is fierce. “Free” is a good word…even I see it almost before anything else. “Free” is good. Or is it? Or is anything really free? I see “free business cards” advertised…of course, you get 250 free if you buy the first 250, or 250 free with a $50 dollar order. Surprisingly, though, I’ve not seen any advertise something that’s free. Maybe we should try that :)
There’s an old saying that says “you get what you pay for.” If you go online and design decals for free, you’ll get what you pay for. However, if you pay a professional designer $250 to do it for you, you’ll most likely be happy with what you paid for, and if you compared it to what you designed online, especially after you had a printer make it, it’s likely you’d agree that you get what you pay for.
Why Free Will Ultimately Backfire
While many companies are scrapping over pennies in the bumper graphic arena, I find it is better to focus on other areas than to design them, but we find that we still are able to do them without diving into the muck and giving away the store. In reality, when you make them, say, a lot of 1000, the cost difference between 10 high and low bidders, assuming one to three print colors, will be maybe $20USD.
So, our company is happy to both design and imprint stickers, but I just can’t bring myself to ask our CEO to join in the fight for pennies. Literally. $.20 x 1000 = $20. But what really is hitting home now is that we have lost long term “loyal” customers for years – over a $20 bill. Remember 1991? It’s the economy, stupid! That was nothing compared to now. 43% of the US population is barely hanging on. 17% are on food stamps.
When Americans voted for “Hope and Change,” they apparently didn’t know that in three years they’d hope they still had some change. We’ve sent our industry, our blue collar strength, overseas to India and China. In return, they’ve sent plastic toys and crappy lawnmowers. The money supply has evaporated. When we go to bid to design bumper stickers and print bumper stickers, our client’s are worried about a $20 bill. What did we expect?
Check out some cool designs suitable for bumpers.
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