If you did a search for fabric sublimation printing, you were looking for textile company that does banners, posters, or flags. While this has been around for decades, this particular term has become most closely associated with the large format printing industry, specifically banners and trade show graphics.

I’ve mentioned in other articles on this topic that dye sub printing is a relative newcomer in the sign and banner industry, and that in the past decades, vinyl banners were the main advertising medium for inexpensive temporary advertising. Vinyl items are still a huge industry, and everything from billboards to the sides of buildings and even truck trailers have vinyl displays advertising on them.

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Vinyl banners are “passe.” “Boring.” “Dull.” Useful, but everybody’s got at least one. OK, they are cheap…I’ll give you that, but what does that say about your company. Your customer service. Your products. Your services.

Dye sublimation printing services offer a welcome breath of fresh air to the banner market. There are more companies offering these now than last year, and more than the year before, so the pricing is pretty reasonable.  The printed fabric displays help your business say “classy.” “Expensive” (even though they’re really not that costly now). That you care about how you look. Your clients.

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Now that title got your attention, didn’t it! Is it scandalous? A) Are companies that do cloth banners printing hiding something from you, the customer? B) Should it be done differently but “they” just aren’t telling us? C) Or do I have lots of direct marketing friends who love catchy headlines? Or D), all of the above.

The answer for the above is “C.” Direct marketers like Perry Marshall, Rich Schefren, and Dan Kennedy love a good headline with a hook, and the word “exposed” is one of the best. Why? Everybody loves a good scandal. We love to expose other people as frauds.

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