In 1998, the company I managed became the first sign and graphics firm to be listed on a new internet search engine called Yahoo! I was immediately impressed by the fact that, with no real effort at all, we were suddenly getting customized stickers labels orders from New York or Miami or Los Angeles, where we’d previous not sold personalized sticker labels or banners or sign before, and without a sales rep in those markets.
By 2000, I knew that this ability to market products was going somewhere and fast! At that time, we printed a lot of corrugated plastic political signs –
