Cheap banners are easy to print up. These print displays use short term information, so those on the cheap really make (dollars and) sense.
Place the information on some of them, designed to get you publicity at a moment’s notice! Never mind if they won’t survive the winter – they won’t have to. The point is to get them out there, printed up and easy to read, to get your product sold while it’s hot, like a batch of fresh hotcakes off the grill.
Thanks to desktop publishing and modern materials, the fantasy known as low cost printed displays have become easy to get.