Marketing and advertising in trade show conventions can cost a lot of bucks considering the price tags of the printed graphics and displays in today’s time. This is how you can make an impact in trade show conventions, making that investment worth its money.

Question: I am the marketing director for a small but fast-growing company. We’d like to attend some trade shows to expand our visibility, but we don’t want to put the cart before the horse and have no return-on-investment going to an expensive trade show, especially with the cost of trade show booth graphics and displays.

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