How to know if a trade show booth will be a smash hit or get smashed by the competition.
Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?
It is often difficult to tell whether a trade show display or booth is good or bad without taking it as a whole. For instance, it may be an absolutely glorious visual display, but have nothing that tells you definitively why you should stop by.
