Suggestions in Exhibiting Your Business at Trade Show Events

August 8th, 2023

Trade Show

These are some of the useful suggestions you can apply when advertising your business in trade show exhibits.

Question: Aside from your recommendation that we use dye sublimation printed fabric banners for our graphics and trade show booth, do you have any other suggestions for our company’s first ever trade show exhibition?

Do I ever! Gorgeous graphics are great, but they will not make a successful trade show. I know that’s probably not the news you wanted to hear, but it’s true. There are some pre-show items you should address before attending any trade show or exhibition.

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The Company To Hire To Get a Successful Trade Show Booth

Barry K. Brown

June 8th, 2023

Trade Show

What kind of company can help you create successful trade show booth graphics?

Question: We often are asked what you should look for when looking for a company that provides trade show booths and graphics, and while we would love to simply say, “trust us to take care of you,” we want you to choose the company that will do the best job for you, even if it’s not us. So, what should you look for?

As I have said repeatedly in many blog posts, the single most important qualification of any company undertaking your graphic requirements for ANY type of advertising,

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How to Set Your Trade Show Booth Apart from the Competition

Barry K. Brown

June 8th, 2023

Trade Show

This is what you have to do in order to make your trade show booth stand out among the competition.

Question: When I walk into a trade show or convention, what strikes me is how much, visually, overwhelms the show attendees. We’re attending a trade show in December, and we’d like to know what we can do to our booth to make it stand out from the “noise.”

An excellent but tough question. As Gary Halbert once said (and I paraphrase as I don’t want to find the exact reference at this lazy moment), the best way to sell hamburgers is to have a hungry crowd.

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Criteria in Determining the Success of a Trade Show Display

Barry K. Brown

June 8th, 2023

Trade Show

How to know if a trade show booth will be a smash hit or get smashed by the competition.

Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?

It is often difficult to tell whether a trade show display or booth is good or bad without taking it as a whole. For instance, it may be an absolutely glorious visual display, but have nothing that tells you definitively why you should stop by.

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Single-Double Sided Pull Up Banner Stands and X Stand Banner

Barry K. Brown

April 6th, 2023

Banners

Bob is an average salesman from a company that sells printers and copy machines. Larry is also an average sales rep for a competing distributor of similar equipment. The printers and copiers the two companies sell and service are of excellent quality, and are, realistically, commoditized products.

This week, Bob and Larry both loaded up their marketing kits, which include portable trade show booths, brochures, business cards, a multimedia kiosk, and a table top display and headed to a regional business technology trade show.

Bob’s marketing director, however, purchased a couple new double sided banner stands.

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Tag: Trade show marketing

Suggestions in Exhibiting Your Business at Trade Show Events

Question: Aside from your recommendation that we use dye sublimation printed fabric banners for our graphics and trade show booth, do you have any other suggestions for our company’s first ever trade show exhibition?

The Company To Hire To Get a Successful Trade Show Booth

How to Set Your Trade Show Booth Apart from the Competition

Question: When I walk into a trade show or convention, what strikes me is how much, visually, overwhelms the show attendees. We’re attending a trade show in December, and we’d like to know what we can do to our booth to make it stand out from the “noise.”

Criteria in Determining the Success of a Trade Show Display

Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?

Single-Double Sided Pull Up Banner Stands and X Stand Banner

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