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Category: Trade Show

What to Look For in a Trade Show Display

Backwall trade graphic display

What to consider when you intend to buy trade show graphic designs and displays.

Question: Our company is looking to purchase a trade show booth – what should we look for in a trade show display?

Great question! There are literally thousands of options when you start to look for a trade show display and all the accompanying displays and materials. Our first question to you would be – what is the booth size and location you have chosen?

Hypothetically, let’s say you have a fairly sizeable budget for this upcoming trade show or convention,

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Why You Should or Should Not Purchase a Trade Show Display

Custom Tradeshow Booth

One reason why you might not want to get trade show displays, and two Reasons why you should get them.

Question: Why should I purchase a trade show display?

I don’t know specifically what you’re asking here, but let me give you some reasons why should, and maybe some reasons why you shouldn’t.

Let me start with a reason you shouldn’t. This may or may not apply to you and your firm, but if it is the case, I’d say, “don’t buy one, at least not now.”

First, Here’s Why You Shouldn’t Get One

Have you spent time researching your market?

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Installing Trade Show Booth Graphics; The Front Runner Fabric

Trade Show graphic booth for marine supplies

How to attach printed fabric displays to the trade show pop up frames. And, find out what a front runner fabric is.

Question: I’m new to trade show booths and graphics, and I was curious as to how the fabric display graphics attach to the pop up frames?

There are three main ways that dye sublimation printed fabric graphics attach to pop up displays.

Fabric with Velcro Tabs

The first way, and probably the most common way, is for the fabric to have loop Velcro tabs sewn on the back side of the graphic around the edges of the fabric.

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Considerations When Designing A Trade Show Booth

Serpentine Trade show Tables Designs

The different issues to look at when making a promotional trade display booth design.

Question: We’re considering promoting our company this fall at a trade show. What are the key issues we need to consider in designing our trade show booth?

That is a loaded question! There are so many facets to planning to promote your company at a trade show, and the trade show booth and graphics are only a portion of what you need to consider in your preparations.

If your company already has brand recognition, which is unlikely unless you’re working for a major consumer products company,

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How to Budget for Trade Show Booth and Graphics

Budget for trade show displays

These are the things to consider when you are budgeting for trade show booth and graphic displays.

Question:  We’re budgeting for a trade show coming up in November, and we’d like to know what percentage of our trade show budget should be spent on the trade show booth and graphics, exclusive of collateral materials.

This is a good question, and one which I think is answered best by those who study the cost of the various items that comprise a company’s trade show budget on the average. There is a PDF available that provides some average costs for attending a trade show on the average,

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The Company To Hire To Get a Successful Trade Show Booth

dye sublimation printing

What kind of company  can help you create successful trade show booth graphics?

Question:  We often are asked what you should look for when looking for a company that provides trade show booths and graphics, and while we would love to simply say, “trust us to take care of you,” we want you to choose the company that will do the best job for you, even if it’s not us. So, what should you look for?

As I have said repeatedly in many blog posts, the single most important qualification of any company undertaking your graphic requirements for ANY type of advertising,

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How to Set Your Trade Show Booth Apart from the Competition

Trade Show Advertising

This is what you have to do in order to make your trade show booth stand out among the competition.

Question:  When I walk into a trade show or convention, what strikes me is how much, visually, overwhelms the show attendees. We’re attending a trade show in December, and we’d like to know what we can do to our booth to make it stand out from the “noise.”

An excellent but tough question. As Gary Halbert once said (and I paraphrase as I don’t want to find the exact reference at this lazy moment), the best way to sell hamburgers is to have a hungry crowd.

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Criteria in Determining the Success of a Trade Show Display

Trade show Graphics

How to know if a trade show booth will be a smash hit or get smashed by the competition.

Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?

It is often difficult to tell whether a trade show display or booth is good or bad without taking it as a whole. For instance, it may be an absolutely glorious visual display, but have nothing that tells you definitively why you should stop by.

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Your Goals in Going to a Trade Show or Conventions

Trade show Booths

The objectives to meet when employing a trade show booth at trade events and conventions, as well as opting for the better printed graphic displays.

Question:  From today’s mailbag, Fred J. asked, “What objectives are being met when I use a trade show booth and other displays at a convention?”

Fred, it’s great that you’re not a lemming heading to the trade show just because the other lemmings are. These are valid questions and deserve valid justification.

Obviously, because I sell trade show displays and graphics, I always appreciate the orders of those attending,

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Getting the Right Type of Trade Show Displays for Your Company

Trade show Display Design

The best practices to employ in order to create a trade show booth that attracts potential clients.

Question:  From the mailbag: Jerry V. asks, “We have have a trade show coming up in Las Vegas. What is the best way to purchase the right type of displays for our firm?”

Jerry, this is a good question to ask, but hopefully you’re not asking us a week before the show! While that may seem like a funny comment, you would be surprised, or maybe not that surprised, at how often clients believe we can pull rabbits out of hats when it comes to trade show displays and graphic.

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